![]() ![]() Mulchandani says, "Judging by sponsors' interest in the show, the concept has proven to be a solid one to grow further." It is a music travelogue series that has artists collaborating across different genres, reminiscent of The Dewarists, produced by Star India. Its content creation arm, called FROGtv, curates the content and is now making it available for syndication on TV channels and inflight viewing, besides it YouTube channel.īlue Frog has ventured into TV production with Sound Trek on Fox Traveller. It now has some of the best live performance footage. It has hosted live performances since, encouraging newcomers. Named after many names had been tossed around and in an act of desperation, Blue Frog started six years back. Simran Mulchandani, managing director, Blue Frog says, "Pune is a vibrant market with respect to music and we want to grow a community of like-minded individuals who will help us develop a "hub" for the arts such as our partners Ishan Bhale and Govind Thakker of DICE Hospitality.". A club format will follow later this month and a Bangalore launch next year. ![]() ![]() It recently launched its amphitheatre in Pune, after opening in Delhi. It is sharpening its plans for television programming and live concerts, apart from expanding its restaurant franchise. After making its mark on the Mumbai party circuit, restaurant and pub Blue Frog is expanding to other avenues of entertainment.
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